Choosing the right domain name for your website can be quite challenging. And yet, this is a crucial set for the success of your business. There’s a lot to consider when coming up with the best domain name for your company.
It’s a fact that the domain you choose can make or break your business. It’s crucial to find a domain name that fits and works for your company.
Why is Choosing the Domain Name Important?
There are several reasons choosing the right domain name is important for your company. For one thing, it’s the first impression site visitors will have of your business. The right domain name creates a positive impression. On the other hand, a bad domain name will send visitors to your competitors’ sites.
In addition, the right domain name will include keywords that pertain to your company. This means the domain name will contribute to your site’s SEO ranking in the search engines. However, by not using these valuable keywords, your site may be difficult to find. And the search engines will rank it farther back in the search results.
Not only can the domain name affect the site’s SEO, but the right name can define your brand. It can work to increase brand identity.
How to Choose the Right Domain Name?
In this section, we’ll share tips on how to choose the right domain name for your website. Let’s get started!
1). Use the Best Domain Extensions
These include .com, .net, and .org. The best is a .com ending because it’s one of the most often used and the easiest to remember. If the .com version of your desired domain name is taken, then go with .org or .net. These are the next most familiar.
Avoid any other extensions, as these tend to look spammy and are difficult to remember.
2). Choose a Name Associated with Your Business Product or Services
Another tip is to try to use a domain name associated with your business products or services. In most cases, the shortest, easiest addresses will have been taken already. However, there are still some valuable domain names that will be perfect for your business.
Here, it may take a little bit of creativity but don’t give up. If you’re a car mechanic, then you might try a name such as “automechanic.com.” This will probably be taken. However, you might consider adding your business name. You might try “tedsautomechanic.com.” If you’re a local company, try adding the city/town name to the domain name. For instance, you might consider “leedsautomechanic.com.”
Again, it will be necessary to experiment to find the best fit for your company. Don’t give up. Stick with the keywords that fit your business, and then get creative. Just remember to have a domain name that fits your business and the products/services you provide.
3). Keep It Short
As you try to find the best domain name, be sure to keep it short. The shorter, the better. This because site visitors and customers will have a better chance of remembering a short domain name rather than a longer one.
4). No Special Characters
Remember that domain names are not allowed to use special characters. As we write this post, domain names are only allowed to use letters, numbers, and dashes. So, avoid trying to use special characters.
5). Avoid Names that are Similar to Well Known Companies
This should be obvious; however, some people persist in coming up with a domain name that is very similar to well-known businesses. The problem with this is it could end up becoming a huge legal mess for you. For instance, if your business has anything to do with vacuum cleaners, avoid any domain name that includes the word “Dyson.” That is unless your last name happens to be Dyson. That’s entirely different.
Even so, it’s best to avoid choosing a domain name that’s close to a major company’s name and/or domain name. You’ll regret it.
You’ll want to make sure the domain name has not been trademarked, too. In addition, make sure the name is also available across social media networks. This goes back to building your brand. Having the same name across your domain and social media sites enforces the company’s image and branding, making it easier to remember.
6). Make It Easy to Type
Along with having a short domain name (as short as possible), you want to ensure it’s easy to type. If visitors have a hard time spelling or typing the domain name, your business will suffer. That’s because potential site visitors may end up on a totally different website. The site might belong to a competitor, or it could even be a spammy site, which contains malware.
So, keep the domain name easy to type and spell.
7). Keep It Easy to Say
As well as keeping your domain name easy to type, be sure the name is also easy to pronounce. The reason is that this makes it easier for site users to tell others about your business. Word-of-mouth advertising is free and works to bring in new customers! This is why the domain should be easy to pronounce.
8). Use a Reputable Domain Provider
This is another important tip when it comes to buying your domain name. It’s essential to choose a reputable domain provider who has been around for a few years. Avoid buying your domain from a provider who is fairly new. The cheap domain prices may be enticing, but in this case, you do get what you pay for.
It can happen that a provider takes your money, and later you find out they didn’t actually provide you with a domain. In addition, your money will be lost.
9). Use Domain Name Generators
If you’re stuck and having a hard time choosing the right domain, then consider using a domain name generator. You can try:
- Lean Domain Search
- Shopify Business Name Generator
Just type in the keyword(s) you’d like and let the generators come up with some unique domain name ideas. Keep at it until you find the best domain name for your company.
Summing It Up
It can be challenging to find the best domain name for your company website. However, if you take the time and use these tips, you’ll come up with a domain name that’s memorable and fits your business!