E-commerce has never been more popular than it is now. It’s not an easy undertaking; however, there are ways to make a shop without having to go through all the hoops of becoming a web developer. There are many e-commerce platforms available online; however, one...
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Seven SEO Mistakes to Avoid
Most businesses have an online presence. That presence may take the form of a website and include various social media platforms. But one of the key factors many companies miss is the correct use of SEO. SEO is one of the most important ways to rank a website and draw...
Steps to Build a Strong Brand Reputation
When you have a business, you’re very concerned about its brand reputation. What other people think about the business and its products is important. It’s very similar to the reputation a person has built. The better the reputation of your brand, the more business you...
Perfect CTA Placement: Above or Below the Fold?
Web designers are faced with many questions and options when building or renovating a website. You must consider all elements used on each page of the site, where to place images and video, and much more. One of the most crucial issues you face is where to place the...
Psychology in Web Design—How to Use it Correctly
There’s no question that an attractive website brings in more traffic and conversions. However, there’s more than to improving conversion rates with a pretty website. That’s where the psychology of web design comes into play. What is Web Design Psychology? Web design...
The Worst Fails in Email Marketing
Email marketing is one of the most effective methods for growing your business. A successful email channel offers many benefits and is a convenient way to increase ROI. However, there are problems with emails that can make even the best email list ineffective. Some of...
How to Develop Great Blog Post Ideas
Nothing is more frustrating than trying to come up with blog post ideas and hitting a wall in the process. It can feel as if there’s nothing more to say, nothing anyone wants to hear, and more. So, you give up and say you’ll try again in the morning or next week. Then...
Strive for Excellence Rather Than Perfection in Design
As a developer or web designer, you may be a perfectionist who desires to turn out a perfect project every time. But have you noticed something crucial? Perfection is impossible in design. Yes, you read that correctly! Aren’t designers and developers supposed to...
The Best Usability Testing Tools for Your Website & Products
Usability testing is one of the most essential tools for determining the user experience. Here, the goal is to learn how users interact with your site. The results help discern what aspects of the site may need to be changed. For example, perhaps your site’s...
Balancing Information Density in Web Design
Have you ever landed on a website and been completely overwhelmed by the amount of content on the page? Then there’s the opposite, landing on a webpage that has taken minimalism to the extreme. How did you feel in each situation? When it comes to providing content on...
How to Design an Effective “About Us” Page
A website is all about conveying information to site visitors, including details about the company. This is usually done through a variety of font styles, images, and more. However, most businesses fail to realise that their “about us” page is crucial to their...
How Long Does It Take to Build A Website?
This is a common question we hear from clients. And it’s one of the most important questions. The answer is that it will take a while because you don’t want to rush the project. The time it takes to build your site depends on various factors. For instance, the more...
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